April 2024

Orbitz

case study preview

Project Overview

Reincarnation of a soft drink brand identity and a website.

Deliverables

Brand Identity
Product Design
Motion Design
Packaging

Industry

Food

Date posted

April 2024

Orbitz Reincarnation

The website highlights Orbitz's unique and innovative beverages, emphasizing their bold flavors and striking visual appeal. It provides a seamless browsing experience, allowing visitors to explore the brand's history, product offerings, and creative designs. With vibrant visuals and engaging content, the website captures the essence of Orbitz and invites users to discover its refreshing and adventurous spirit.

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PACKAGING

Packaging was created from scratch. Initially using Adobe Illustrator, the packaging design was transferred to Maxon Cinema 4D and then rendered in high-quality. Additionally, a visually striking video was created in Cinema4D and then edited in Adobe After Effects.

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Target Audience

Orbitz is designed for adventurous and creative individuals who crave unique experiences and bold flavours. Whether they’re trendsetters, explorers, or simply curious minds, the brand appeals to those who enjoy trying something new and exciting.

Orbitz is for those who love to explore, experiment, and embrace the unexpected. It’s not just a drink; it’s an experience crafted for adventurous spirits who appreciate bold flavours and striking designs. Whether you're looking to try something new or simply enjoy a refreshing moment, Orbitz speaks to individuals who value creativity and originality in everything they do.

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