March 2025
Anti-Vaping
Project Overview
Anti-Vaping campaign that highlights vaping harm to kids. The visuals were AI generated using Adobe Firefly.
Deliverables
Social
Campaign
AI Generated
Educational
Industry
Social
Date posted
March 2025
The idea
This awareness campaign poster was created to highlight the hidden dangers of secondhand vape exposure – especially for babies and young children. The powerful visual of a baby surrounded by a cloud emphasizes how vape aerosol doesn't just vanish—it lingers, clings, and can be inhaled by the most vulnerable.
Message
The message, "You are not the only one affected,” drives home the emotional and health impact on the next generation. Designed for Health Canada, the campaign uses minimal design, direct messaging, and emotional imagery to prompt parents and caregivers to rethink where and how they vape.
Keep exploring!
Reincarnation of a soft drink brand identity and a website.
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